The key mission of this role is to help build the INTERSPORT brand on an international scale, positioning us at the Heart of Sport as the global leader in local, multi-category sports, through the development and execution of a comprehensive global omni-channel marketing strategy for the Running category.

RESPONSIBILITIES

The Marketing Manager (Running) is responsible for developing and executing the global omni-channel marketing strategy for Running in line with the overall Gameplan, Brand and Category strategy, with the following job duties:

• Supports the development of the global INTERSPORT brand.
• Creates the annual Running Category Marketing Plan based on the Gameplan and key category, industry, consumer and brand insights, in close alignment with the Private Label Brands (PLB) team, Category Management team, and in particular, the Running Category Director and Running Merchandiser.
• Implements the annual Running Category Marketing Plan once approved and validated by the Senior Marketing team, GMT and GCT.
• Integrates Private Label Brands and Strategic Brands (SB) into the Running Category Marketing Plan and Calendar in line with the Gameplan and Category strategy, leading the seasonal marketing handovers to the National Organizations (N/O’s).
• Owns the development of Running campaigns and content from brief to delivery, ensuring consistency with the overall INTERSPORT brand positioning, tone of voice and Running specific strategy. Includes consulting with Strategic Brands on their Bespoke & Exclusive campaign creations.
• Supports the development of X-Category campaigns where Running is featured.
• Creates activation guidelines for N/Os to implement Project Run’s, aligning with SB’s and N/Os, offering particular support to new brands and N/Os. Supporting the kit order management.
• Utilizes the marketing tools available on a global level to elevate the Running category in line with the plan and strategy, including, but not limited by, Category Moments, Community Activations, Global Social Media, INTERSPORT Pro, Sponsorship, Sports Marketing, SB Campaigns (including Bespoke and Exclusive), PR, Commercial Moments and Loyalty.
• Ensures key insight, strategy and planning is embedded in all Running category marketing activity.
• Is the key contact and IIC representative for internal and external teams (N/Os and SB’s) when it comes to Running Marketing topics.
• Engages both internal and external stakeholders in the global Running Marketing Plan and calendar to promote widespread adoption, integration and support.
• Continuously gathers learnings from past campaigns, strategies and marketing activities, working closely with the Marketing Planning & Insights team to use data and feedback to inform future campaigns, plans and activity.
• Supports in gathering and preparing reports on marketing activities and outcomes.
• Supports the provision of information to ensure smooth communication and collaboration with N/Os, SB’s and internal teams.

KEY REQUIREMENTS

• Deep understanding of Running A) as a Performance Sport Category and B) as a defining aspect of today’s youth culture movement.
• Clear identification with and understanding of the Running target audience and the ability to build relevant communication and marketing activity accordingly.
• Passion for consumers, brands, sport – especially Running – and innovation.
• Proven track record in developing and implementing successful marketing strategies and omni-channel campaigns.
• Competence in strategizing and executing across the full marketing funnel and relevant touchpoints.
• Creative mind and solution oriented.
• Excellent project management skills to complete multiple projects simultaneously.
• Excellent collaboration, communication and interpersonal skills, being able to inform, influence, support and drive topics forward in an open and effective manner with a variety of teams and levels of the organization.
• Strong presentation skills, including the ability to lead meetings effectively.

PROFESSIONAL & EDUCATIONAL BACKGROUND

• >6 years of relevant experience in international Marketing, preferably at large-scale corporations.
• Preferred Industry (but not required): consumer goods, ideally in the sports industry.
• University degree in Marketing or related field
• High level English: oral and in writing – required and other languages are advantageous.

We offer:

• Interesting and diversified activity in an international company within the sports industry.
• Independent cooperation in a dynamic team.
• Progressive working and employment conditions.
• Working with some of the best brands in the world.
• Team outings, group lunches, optional private training sessions, hybrid work, 30 days paid annual leave.