STORY | September 5, 2023

IIC welcomes Pierre Irelli as its new Chief Commercial Officer

Bern (Switzerland), September 1, 2023  – IIC – INTERSPORT International Corp. (IIC) announces the appointment of Pierre Irelli (France) as its new Chief Commercial Officer. Pierre Irelli will officially take over his new role end November 2023.

In the past months, IIC Board of Management and Executive Management have been working intensively on the new IIC strategy and set-up. A new organization has been put in place at IIC and the headquarter of the international INTERSPORT Group is well on the way to become a greater value provider for the National INTERSPORT Organizations (N/Os) and their business partners.

The new structure is based on the two pillars “Commercial” and “Performance & Business Partners”.

While the latter Division is led by IIC’s CFO, Christian Wille, a new C-level manager was searched to lead the Commercial Division.

IIC is pleased to announce today that Pierre Irelli (France) will assume the lead of the Commercial Division in the position of Chief Commercial Officer (CCO) end of November 2023. With Pierre, IIC is fortunate to have someone who will take on the responsibility of overseeing several divisions i.e., Category Management, Private Label Products, Digital Services, Retail and Marketing, each with its unique strengths, strong leadership, and contributions. A collaborative approach highlights the spirit of teamwork that drives the company’s success.

Pierre Irelli’s role as Chief Product Officer (CPO) at INTERSPORT France since 2019 has seen him spearhead transformative growth initiatives in the commercial areas of the business. His leadership skills are complemented by a rich professional background, with many achievements in the realm of commercial functions. As CCO, Pierre will be leading the execution of our commercial endeavours, which involve charting commercial strategies, nurturing alliances, and steering revenue growth across our diverse offerings.

Pierre Irelli’s career in the Sporting Goods Industry commenced at INTERSPORT France in 2013, as a Category Manager for Team Business, right after his first professional experience as a Category Manager in E.Leclerc, the n°1 Hypermarket chain in France. At INTERSPORT France, he rapidly became Category Manager for Football, Team Sports, a Business Unit Manager and a Category Director for Performance. He has a Master’s Degree in Translation and Intercultural Management with a big appetence for languages, literature and cultural exchange. Pierre Irelli is also a true passionate for sports, running marathon, playing football and practicing martial arts.

The CEO of IIC, Steve Evers, stated: “I firmly believe that with Pierre Irelli we have found the right person for this important position. With Pierre as a member of our Executive Management, I truly believe we are again a step closer to an undoubtedly radiant future.”


For further information:
IIC – INTERSPORT International Corporation GmbH
Wölflistrasse 2, 3006 Bern Switzerland
Steve Evers (CEO)
[email protected]

With retail sales of EUR 13.7 billion in 2022 and more than 5,300 affiliated stores in 42 countries, INTERSPORT is one of the world’s leading sporting goods retailers.