We are FIREFLY and we are dedicated to all the young, progressive and trendy people. For more than ten years, our brand has offered trendy, cool and super affordable solutions for boardsports and beach life and to people, who are celebrating an active, creative and open-minded lifestyle. Exclusively designed textiles including snowboard outerwear, swim and beachwear as well as leisure items and footwear ranging from skate shoes to sneakers and flip flops – FIREFLY brings boardsports and beach lifestyle to the people and is the first choice when it comes to great looks and performance!

We are driven by the same core values as our target group: CREATIVITY, ACTION and FREEDOM.

FIREFLY products are available exclusively at INTERSPORT stores all over the world. A dedicated team of designers and product managers is always in touch with the latest trends, creating products with a great value for money for the young generation. FIREFLY offers a broad range of fashionable and functional products for both winter and summer action sports. We want you to feel comfortable and impress with your looks. Whether you skate, snowboard, surf or just hang out at the beach, FIREFLY is the best choice you can make!

With FIREFLY you are ready to find your own playground and enjoy the fun. Be authentic. Be yourself!